The Business Case For The Meat Market

IV. Why the time is right for a retail butcher shop in Great Barrington

This section will answer the questions:

Why local?

Why grass-fed and pastured raised?

Why now?

The Retail Opportunity

Why timing is important

Marketing

The Meat Market will offer a selection of grass fed and pastured raised fresh meat products including beef, pork, lamb and poultry sourced from farmers in western Massachusetts, eastern New York State and northern Connecticut. The Meat Market will break down (and when appropriate age these products) and offer them to our customers fresh cut to order as well as displaying popular cuts in our meat case.

There are a number of compelling reasons why we expect this offering will be embraced by the food purchasers of our region.

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